Built for F&I by F&I
FNi+ was built by finance professionals who spent years in the box. We didn't study the F&I office from the outside. We lived it.
Built for F&I By F&I
FNi+ was not built by a technology company that studied the F&I office from the outside. It was built by finance professionals who spent years in the box, working deals, navigating lender relationships, and understanding the rhythm of a dealership floor. Every feature in the platform exists because someone on the team lived the problem it solves.
We understand the pressure of backend gross targets, the complexity of reserve structures, and the difference between a customer who is genuinely interested in coverage and one who just wants to get through the paperwork. That understanding is baked into every screen, every workflow, and every signal the platform generates.
When your F&I manager opens the dashboard, nothing needs to be translated. The metrics, the language, and the priorities are already aligned with how the finance office actually operates. That is the difference between software built for an industry and software built by the industry.
We Speak Your Language
Gross, penetration, bank reserves, PPU, CIT, flat cancellation, product mix. These are not buzzwords to us. They are the metrics that determine whether your finance office had a good month or a bad one. FNi+ was designed around the terminology, workflows, and performance indicators that matter inside the box.
There is no translation layer between what your team tracks and what the platform reports. When FNi+ surfaces a buyer intelligence scorecard, it speaks in the same language your manager uses during a deal review. Product interest is measured the way a finance professional thinks about it, not the way a software engineer would guess at it.
This matters because every minute your manager spends interpreting a dashboard is a minute they are not spending with a customer. FNi+ eliminates that friction entirely. The platform thinks the way your team thinks.
Education Over Pressure
Customers do not resist F&I products. They resist being sold to. The difference is subtle but it changes everything about how a finance conversation unfolds. When a customer feels like they are being educated rather than pressured, resistance dissolves before it ever forms.
FNi+ introduces protection products as natural discovery moments during the credit application the customer is already completing. Warranty coverage appears when the customer describes their driving habits. Gap protection surfaces when financing terms are entered. Each product is presented with transparent, plain-language descriptions that let the customer form their own opinion before they ever sit in the finance office.
This is not a compliance checkbox. It is a philosophy. When customers feel informed and in control, they make better decisions, they trust the process, and they walk away feeling good about what they purchased. That is better for the customer, better for your CSI scores, and better for your bottom line.
The Platform
Three capabilities. One unified experience.
White-Label Theming
Your brand on every screen. Logo, colors, and welcome message travel with the customer from the first SMS invitation through the final disclosure. The customer never sees FNi+, only your dealership. Every touchpoint reinforces the relationship your sales team started on the lot.
In-Store Kiosk Mode
Hand the customer a tablet in the showroom and let them complete the same intelligent application while they wait. Same product discovery, same behavioral signals, secured with session handoff and idle timeout so the device is ready for the next customer automatically.
Buyer Intelligence
Know what your customer wants before they sit down. Engagement scores, product interest heatmaps, and hesitation indicators are captured automatically as the customer moves through the application. Your manager walks into the finance conversation with a complete behavioral profile, not a blank slate.
Ready to see what FNi+ can do for your store?
Get a personalized demo tailored to your dealership's current F&I setup and goals.
No contracts. No setup fees. See results in your first month.